Instagram is one of the powerful tools for businesses today. To get a good head start in Instagram marketing you need to use SEO techniques and optimize your business profile. The best way to gain followers and audiences that appreciate your business is to post photos that tell them the message of your brand. Then engagement with your followers will follow and they too will engage with your content. This can help your business achieve its business goals faster.

In Instagram, you can search for photos by using hashtags. Hashtags can be used as SEO for Instagram.

Hashtags before keywords which have no spaces are used in IInstagram Hashtags basically work similar to how keywords work in a search engine. They lump posts together with other posts of similar content and link the by the hashtag. Your website can be seen in search engines because of the SEO keywords that you use. Users will be able to see your brand’s profile if you use a good hashtag. You will be seen by your target audience if you use a good hashtag.

If you want to improve your Instagram SEO, here are some best hashtag practices.

For every post, Instagram allows 30 hashtags. Don’t flood your posts with hashtags. You can use 4 to 5 hashtags and that will be food for your business. Refrain from spammy hashtags.

You hashtags should have something to do with your niche. Niche-specific hashtags will attract the right kind of audience to your posts. For a well-rounded hashtag, mix niche and brad hashtags.

Your Instagram photos should be free from hashtag clutter. Hide them by adding them afterward. Once you have posted your photos, add your hashtags in a comment. This will give your audience a clearer view of your pictures.

You should not allow malicious content. Because key phrases in hashtags have no spaces, you might not be aware that you are spelling other words in it. Double check your hashtags to find out if there aren’t other malicious words that are being spelled with the letters you are using; for example #therapist. Malicious posts should not be associated with your brand.  Click here for more info about      Instagram growth.

You can also optimize your Instagram account by optimizing your business profile. Your business profile is similar to your website’s homepage. Your Instagram profile will introduce potential customers to your brand and message.   Here is more info about  this SMM company.

Your logo is the best profile picture that you can use. This will unify your brand across multiple channels and this is good for brand awareness. Your profile picture can also be your business mascot. Even if you are the only owner of the business, it is good not to put your profile picture in it. Make sure to identify your Instagram account as a business account and not a personal account.  View here for more info :